Every once in a while you come across a marketing campaign so buzzworthy, so clear, and so brilliant, it fills you with certainty that the forthcoming product will be superb. Even if you’re already a customer, already on board, a really excellent teaser can do more than just remind you of how much you love the product. A really excellent teaser can make you place the product at the very top of your wish list, an urgent transition from “want” to “need.” Such it is with the “Veep” Season 3 poster, which arrived today, and which is so wonderful I want to skip the month of March to get to the premiere date sooner.
Perfection in poster form. If you’ve seen every episode of this viciously hilarious satire, as I have, you can tell “Veep” is going to bring its A-game this year. If you haven’t seen any of this show, first of all, you can take one look at this fabulous poster and get a sense of each of these individual characters, their individual brands of D.C.-esque malice. Julia Louis-Dreyfus is by now as much a national treasure as George Washington himself. But second of all, if you haven’t seen it, you’re really missing out. In fact you’re an idiot. Or in the spirit of the show, you can “Go… Period. Fuck… Period. Yourself… Exclamation point!”
I can’t wait.